How to create valuable pack design
Is your pack design is working hard enough for your brand? This article gives the 5 rules needed to create valuable packaging.
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Practical branding and packaging design tips
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4 Examples of brand extension strategies
How do you fill the product pipeline? Knowing which brand extension strategies are available to you can help you to make choices which will improve brand performance.
Evolutionary or revolutionary packaging redesign?
Which to go for? It depends… but making the right choice will mean a positive impact on your bottom line
Give your NPD launch the best chance of success.
Achieving cut-through in the supermarket with striking packaging design helps customers find, identify and return to your product again and again.
