By Reach Brands
Ten interesting and useful reported statistics on consumer attitudes, behaviours, trends and demographics.
- The average mum has only an hour and three-quarters to herself on a weekday and averages only 6.8 hours sleep a night.
Source: Consumer Analysis Ltd - The wealthiest UK households with an annual income of £62,200 or above, will be spending £2,700 less annually on products and services in 2014-2015.
Source: Brands feeling the pinch need to tailor offer; by Lou Cooper; Marketing Week; 05.05.2011 - Consumers throw away ca £12 billion worth of good food each year (5.3 million tonnes of edible food) in the UK.
Source: Love Food, Hate Waste; recent-ecl.blogspot.com; 19.09.2011 - 49% of men said that wearing a pair of lovely shoes makes them feel great.
Source: Consumer Analysis Ltd - According to a study by Bionsen, women in the UK spend more than £100,000 on make up in their life time. That’s a shade over £2000 during each year of adulthood, or nearly £40 in an average week.
Source: dailyrecord.co.uk; 29.07.2011 - Only 36% of consumers know what Quick Response (QR) codes* are for and how to scan them.
Source: Most people have no idea what QR codes are for; by Lara O’Reilly; Marketing Week; 08.09.11 - Pet crazy – One third of females would rather talk to their pet than a male.
Source: Pet Plan Pet Census 2011 - Show me the monied! Around 185,000 homeowners in Britain own property worth £1m or more.
Source: The rapid rise of the property millionaires; by Becky Barrow; www.thisismoney.co.uk; 02.05.2011 - 44% of men acknowledge that they have a skincare regime.
Source: Interest rate in male beauty brands rises; by Mary Lou Costa; Marketing Week; 15.09.2011 - Families now have more computers than bicycles, with 2.6 computers per family household and only 2.5 bikes per family.
Source: Consumer Analysis Ltd
By Jess Warren, Strategist at Reach
Contact Jess
*QR or Quick Response code is a two-dimensional barcode. These are often used for adding web links to a printed page. When you scan such a QR bar code using a web cam or mobile phone camera, the QR reader application takes you to a website, a YouTube video or some other web content. QR codes are an easy way to send people to a site without having to type a URL.