By Reach Brands
This really is Bliss for you chocoholics out there. Not only is Cadbury enticing you to indulge your taste-buds but they now are encouraging total body immersion! Yes Cadbury is launching a range of body pampering bath bubbles that will making you smell good enough to eat! The range will be launched under the Bliss brand and taps into the total female indulgence area.
It does seem that Cadbury has really become associated with a ‘take stock/time out moment’ to such an extent that it can stretch into a non edible arena that elicits the same feeling. To do so they are partnering up with a beauty brand but the range is true to its chocci bar heritage with Truffle creme’s, Hazelnut washes and Toffee body butter! This has to be nirvana for any brand, to leave its product attributes behind and own a certain feeling or occasion is both brave and impressive…Tempted?
By Zoe Tuttle, Strategist at Reach
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