By Reach Brands
The launch of a new vegetarian range is tapping into the increasing consumer trend of eating healthier by reducing the weekly meat intake. Si – meat-free cuisine is designed by the Greens chef Simon Rimmer who believes in creating tasty meals where people do not even think about the absence of meat! It will be interesting to see if these convenient, sachet based meals will prevail in a predominantly fresh ready meal world. The endorsement by a heavy weight name can only help in the quest for survival!
By Zoe Tuttle, Strategist at Reach
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